Michael Deal
RI_05 / 2025

Resurface It.

RI_05

A services site for a resurfacing specialist — built to make scope and price legible before the first call.

ROLE /
Design · Build · Ship
YEAR /
2025
STATUS /
Live
STACK /
Next.js · Tailwind · Vercel
PLATFORMS /
Web
LINK /
Site →
Resurface It — hero

The problem

Resurfacing is a category most homeowners don't understand. They know what they want fixed, but not what it's called, what it costs, or what the process looks like. A site that doesn't answer those questions ends in a phone call that goes nowhere.

What I built

Plain-language service pages, a before/after grid grouped by surface type, and a quote request form that captures just enough to send back a real number. The copy reads like a contractor explaining the job, not a marketing department selling it.

How I built it

Next.js + Tailwind + Vercel, image-heavy but tuned for fast loads. The form submits to a serverless function with light validation; the owner gets a structured email so quoting is fast.

What I learned

The conversion isn't in the hero or the design — it's in answering the three questions every customer is silently asking. Whatever else the site does, it has to do that first.